Privacy Policy

Privacy Policy

Effective Date: 01/04/2025

Serene Design Studio Ltd (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website [sereneds.com].

Please read this policy carefully. By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Who We Are

Serene Design Studio Ltd is a creative design studio based in South Africa, registered under South African law. We specialize in UX/UI design, branding, and digital product innovation.

2. What Information We Collect

We may collect the following types of personal information:

• Identity Data: name, title, company name

• Contact Data: email address, phone number, physical address

• Technical Data: IP address, browser type, device information, operating system

• Usage Data: pages visited, time spent on pages, clicks, and navigation paths

• Communication Data: feedback, inquiries, or any information you provide when you contact us

We may collect this data directly from you or through automated technologies like cookies.

3. How We Use Your Information

We use your data to:

• Provide and manage our services

• Respond to your inquiries or requests

• Improve our website and services

• Send updates, marketing, or promotional communications (with your consent)

• Comply with legal obligations

4. Legal Basis for Processing

We process your personal data based on:

• Your consent

• The necessity to perform a contract with you

• Our legitimate interests in providing and improving our services

• Legal obligations under applicable laws, including POPIA

5. Sharing Your Information

We do not sell your personal data. We may share it with:

• Trusted service providers (e.g., hosting, analytics, communication platforms)

• Regulatory or government authorities if required by law

• In the event of a business transfer (e.g., merger or acquisition)

All third-party processors are contractually bound to comply with data protection laws.

6. International Data Transfers

If we transfer personal data outside South Africa, we ensure appropriate safeguards are in place, such as standard contractual clauses or working with providers in jurisdictions with adequate protection laws.

7. Your Rights Under POPIA

As a data subject, you have the right to:

• Access the personal information we hold about you

• Request correction or deletion of your personal data

• Object to processing

• Withdraw consent at any time (where processing is based on consent)

• Lodge a complaint with the Information Regulator of South Africa

To exercise your rights, contact us at: [info@sereneds.com]

8. Data Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse.

9. Retention of Data

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected or as required by law.

10. Cookies and Tracking

Our website uses cookies and similar technologies to improve user experience and analyze usage. You can manage or disable cookies through your browser settings.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date”.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact:

Serene Design Studio Ltd

Email: info@sereneds.com

South Africa