chistiy list

Chistiy List

Chistiy Listis a collaborative strategy space built from the ground up, where brands, teams, and creators come together to think, plan, and design the future. Our role was to develop the full branding and strategic foundation of the project — capturing not just the visual identity, but the emotional and experiential essence of the physical environment itself.

We worked closely with architects, light designers, and the founding team to ensure that every touchpoint reflected the atmosphere the space was meant to evoke. Through extensive research, strategic workshops, and deep meaning-driven sessions, we uncovered the core feelings the team wanted people to experience inside: clarity, openness, presence, and creative possibility.

The result is a brand identity fully aligned with the spatial concept — an aesthetic and emotional framework that mirrors the interior architecture, lighting scenarios, and the intended flow of human interaction. Chistiy List becomes not just a place, but a state of mind: a clean slate for strategic thinking, collaboration, and transformative ideas.

Year

2025

Engagement

Finished

Work streams

Branding & Strategy

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Key moments —

Full-cycle brand creation from a completely blank starting point

Deep research into collaborative workspaces and strategic-session environments

Close collaboration with architects and lighting designers to align brand and spatial experience

Meaning-centered workshops to uncover the emotions and states the team wanted to evoke

Development of a brand identity that mirrors the interior’s clarity, openness, and light

Integration of spatial psychology principles to ensure emotional coherence across touchpoints

Creation of a strategic framework supporting both the functional and experiential goals of the space

Branding designed to embody the “clean slate” state — a foundation for focus, creativity, and strategic thinking.