













Key moments —
Full-cycle brand creation from a completely blank starting point
Deep research into collaborative workspaces and strategic-session environments
Close collaboration with architects and lighting designers to align brand and spatial experience
Meaning-centered workshops to uncover the emotions and states the team wanted to evoke
Development of a brand identity that mirrors the interior’s clarity, openness, and light
Integration of spatial psychology principles to ensure emotional coherence across touchpoints
Creation of a strategic framework supporting both the functional and experiential goals of the space
Branding designed to embody the “clean slate” state — a foundation for focus, creativity, and strategic thinking.