whyyoga

WhyYoga

WHY Yoga is a digital marketplace designed to connect yoga students with certified instructors and studios in a seamless, intuitive way. The platform allows users to discover teachers, book private or group sessions, reserve studio spaces, and explore a variety of yoga styles — all through a simple, modern mobile experience.

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We focused on creating a calm, minimalist UX/UI that supports the essence of yoga practice — clarity, presence, and ease. The result is a cohesive ecosystem that simplifies the logistics for teachers and makes the learning journey smooth, accessible, and inspiring for students.

Year

2023

Engagement

Finished

Work streams

Mobile Application

63%

Monthly active users

5,0

The app has a 5.0 out of 5 rating based on user reviews.

67

Practice directors are available to users

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Key moments —

Development of a mobile app for individual yoga and meditation sessions.

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Redesign of the interface with a detailed approach to every step of the user journey

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Consideration of various yoga practices and user patterns.

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Functionality optimization for MVP to avoid interface overload.

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Prototype testing, collaboration with instructors, and engagement with potential users.

Hypothesis testing using the hallway method.

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Preparing for dev and maintaining close communication with the whole team.

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Ongoing support, adding new features, and continuous improvements as the product evolves.

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Development of an additional instructor app based on a UI-kit.