whyyoga

WhyYoga

WHY Yoga is a digital marketplace designed to connect yoga students with certified instructors and studios in a seamless, intuitive way. The platform allows users to discover teachers, book private or group sessions, reserve studio spaces, and explore a variety of yoga styles — all through a simple, modern mobile experience.

We focused on creating a calm, minimalist UX/UI that supports the essence of yoga practice — clarity, presence, and ease. The result is a cohesive ecosystem that simplifies the logistics for teachers and makes the learning journey smooth, accessible, and inspiring for students.

Year

2023

Engagement

Finished

Work streams

Mobile Application

63%

Monthly active users

5,0

The app has a 5.0 out of 5 rating based on user reviews.

67

Practice directors are available to users

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Key moments —

Development of a mobile app for individual yoga and meditation sessions.

Redesign of the interface with a detailed approach to every step of the user journey

Consideration of various yoga practices and user patterns.

Functionality optimization for MVP to avoid interface overload.

Prototype testing, collaboration with instructors, and engagement with potential users.

Hypothesis testing using the hallway method.

Preparing for dev and maintaining close communication with the whole team.

Ongoing support, adding new features, and continuous improvements as the product evolves.

Development of an additional instructor app based on a UI-kit.