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Early-stage collaboration with founders to define vision, positioning, and product direction
Research into luxury automotive culture and premium garage ecosystems worldwide
Development of a bold, sophisticated brand identity reflecting exclusivity and craftsmanship
Creation of a digital presence that merges architectural elegance with high-performance aesthetics
Focus on delivering a seamless experience for car collectors, from membership to service management
Strategic framework positioning Mainstay as an elite lifestyle destination, not just a storage facility
Integration of future-ready concepts for community engagement and premium client services
Unified design system prepared for long-term scalability across digital and physical touchpoints.